MFI search is on for the ‘best and brightest’ Filipina  

Miss Filipina International’s new owner Geoffrey Jimenez. Photo by Filbert Diego Kung

The Miss Filipina International (MFI) pageant has been attracting  Filipino American aspirants and giving them a chance to win cash and build self-confidence.

Celebrating its 10th anniversary this year, MFI is expanding its reach by accepting candidates from all over the world and making the age less restrictive, from 16 to 28. The candidates should at least be one-fourth Filipino ethnicity. The more lenient age requirement was inspired by the story of R’Bonney Gabriel who won Miss Universe despite her advanced age of 28.

MFI winners are able to deepen their knowledge of the Philippines, and will have the opportunity to visit – perhaps for the first time – the homeland of their families.

“Win or lose, the candidates value the personal development training and workshops they participate in and the friendships they cultivate among fellow contestants,” said  Geoffrey Jimenez of  Worldwide Media Entertainment Corporation, who is now the owner of MFI organization. The  “new” MFI was recently launched at The Beverly Hilton in Beverly Hills, CA,  home to many prestigious awards events around the Beverly Hills, Hollywood and Los Angeles areas.

MFI’s black-tie dinner gala coronation night will be held on  August 5.

Jimenez with current and past MFI winners
At the recent launch of MFI under new ownership. From left: Journalist and emcee Janet Nepales; producer Lisa Lew and formerly with Binibining Pilipinas International; Maureen Wroblewitz, the first Filipina to win Asia’s Next Top Model title; Geoffrey Jimenez; Margaret Gardiner, journalist and the first South African to win Miss Universe; and Sarah Nunnink, MFI Tourism 2018. Photos by Joe Cobilla

Humble roots to CEO

From his humble roots in Nueva Ecija, Philippines, Geoffrey Jimenez is an immigrant success story.

He is the middle child of eight siblings born to a farmer, Roman Jimenez, and a homemaker, Aurea  Jimenez. Geoffrey said he learned the values of compassion, kindness, and generosity from his parents, “qualities that would serve me well in my profession and the other fields I would pursue.”

With a Bachelor of Science degree in nursing from the Philippines, he came to the United States and devoted himself to the care of his patients. Rising from the ranks, he is now the CEO of more than 30 hospices and home health agencies across California and the Midwest. Along the way, he emerged as  a Filipino American community leader, a philanthropist and passionate advocate for Filipino talents in the arts, fashion and culture.

Jimenez said he brings his commitment to promote   the beauty and artistry of the Philippines and its people through MFI.

The Miss Filipina International 2023 will receive a $10,000 cash prize and a $10,000 gift certificate from iSkin Beverly Hills.  He takes pride that his pageant “gives the biggest cash prizes.”

He said, “We are excited to stage the Miss Filipina International 2023 in the International Ballroom of The Beverly Hilton, an elegant venue befitting our search for the best and brightest Filipina who is beautiful inside and out.”

For details on how to apply, call 818-928-5449 or 949-231-2171 (mobile). To apply online, visit For sponsorship inquiries, email

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