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Culinary novelty in NorCal’s Castro Valley
By Jun Ilagan Castro Valley, the East Bay town nestled between San Leandro and San Ramon in California, typically is not in the radar of anyone on the hunt for anything Pinoy. To begin with, there are only a little over 1,200 kababayan there, out of a total population of around 63,000. And so when […]
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They came, they ate, they formed a press club
By Elton Lugay Members of the FilAm media gathered September 1 for Max’s Eat All You can Chicken press launch for what promised to be a marathon eating contest. Max’s in Jersey City is slated to launch its EAYCC promo from September 6 to 30 and sort of dared journalists to see how much chicken […]
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Maharlika’s popping up all over
A podcast interview with Nicole Ponseca is available courtesy of Feet in Two Worlds. By Cristina DC Pastor Pop-up restaurants are a relatively new dining concept, and Filipinos are curious about them. So when Maharlika Filipino Moderno opened its first pop-up on First Avenue and 12th Street early this year, the question after ‘what’s on […]
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Envoy’s fast-food diplomacy
By Maricar CP Hampton Barely two years into the job and United States Ambassador to the Philippines Harry Thomas Jr. is smitten with everything Filipino. He’s tried ‘balut’ and ‘lambanog’ and swears he likes them. “I couldn’t be more than a few weeks without Filipino food,” he told a Filipino American crowd gathered at the […]
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A Port Chester food tour
By Guagua Girl Friendship over Fries When my friend T and I were looking to move closer to our new jobs, we were told that Port Chester was considered the “restaurant capital of Westchester County.” We haven’t had much time to explore, but this weekend T and I joined a food tour, a fundraising to […]
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McDonald’s looks to Asia for inspiration
By Elton Lugay McDonald’s recently invited journalists and bloggers to its Upper West Side branch to drum up interest in its lineup of healthy meals. The FilAm spoke with Executive Chef Dan Coudreaut who revealed that in his team of 40 people who collaborated on the menu, two were Filipinos. He identified them as Gabby […]
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‘There are no chefs in the Food Network, just entertainers’
By Cristina DC Pastor; TF Photo Sous chef Joel Javier, the son of anti-dictatorship activists, is leaving a popular Upper West Side restaurant this month and looking to find his next culinary challenge on a forthcoming trip to Europe. Do we smell Filipino-Spanish cooking? TF: When did being a chef become so sexy? JJ: A […]
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• Fifth Avenue showcase for tofu chef • Ambassador receives Wharton honors
Chef Alex Dino is the latest talent to be featured in the Best of the Philippines on Fifth Avenue Project of the Philippine Consulate. This means that for one month, a mural poster of Alex will be gracing the consulate window for all Fifth Avenue passers-by to see. Alex was chosen to represent the month […]
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Food empire drives growth to the Max’s
Phil-Am Food Mart is unshakeable in its Jersey City neighborhood, its home since the ‘70s. But something is different now. The grocery, founded by the Aguila family from Batangas, has expanded into a merchandising behemoth supplying Asian food products to restaurants and groceries throughout the East Coast. The grocery has branched out into a restaurant-bakery, […]