Network telethon nets $311K for Haiyan families

ABS-CBN North America’s Sagip Kapamilya Telethon dubbed, “Magkasama sa Kuwento ng Pagbangon,” held at ABS-CBN International Corporate Headquarters in Redwood City last November 13-14, raised $311,927 in donations and pledges.

The The Filipino Channel-led telethon was aired as a Balitang America special and was livestreamed on TFC.tv. It was also seen on U.S. and Canada’s major cable systems that opened their TFC signal to millions of digital subscribers at no additional cost for a limited period so they can watch TFC’s special coverage on Typhoon Haiyan (Yolanda).

“The artistic heart is very big. It makes things like this possible when you have artists who are so generous,” said Tony Award- winner Lea Salonga, one of the station’s leading talents.