GMA Network encourages viewers to believe in Magic of Christmas in new campaign
Julie Anne San Jose
With its latest offering, the station that is one-in-heart with the Filipino audience brings to life three endearing and magical stories that will inspire viewers to believe in the magic of Christmas.
“During such a busy time of the year, we hope that, by spreading the message of hope, every Kapuso will get to experience the joy and limitless possibilities that come with believing in the magic of the Season,” said GMA Chairman and CEO Atty. Felipe Gozon.
The story, “Magic Crayons,” is the first in this three-part series and highlights the magical feeling of having one’s wish granted for Christmas in the eyes of a child.
A leader in creativity and innovation, the network marks another first as it makes use of 3D graphics in its new Christmas campaign, a first in the local television industry.
“It is felt that the use of animated images best complements the essence of our Holiday message this year – to believe in the magic of Christmas. Through this, it is hoped that even our youngest Kapusos will enjoy our campaign and embrace the meaning of our Christmas message this season,” shared GMA President and COO Gilberto Duavit Jr.
The Maniwala Sa Magic Ng Pasko Christmas campaign comes on the heels of GMA’s animated anthology series “Alamat” winning the country’s first Best of Festival Award at the U.S. International Film and Video Festival (USIFVF), a recognition given to an outstanding entry among Gold Camera awardees in the USIFVF.
The theme song of this year’s Christmas campaign is sung by Julie Anne San Jose with lyrics written by BJ Camaya and Nicolle Castillo and music composed by Len Calvo and Ann Figueroa.
For the second and third instalments, promos, and other updates on Maniwala Sa Magic Ng Pasko Christmas campaign, stay tuned to GMA Pinoy TV, visit gmanetwork.com/magicngpasko, and Like and Follow GMA Network on Facebook, Twitter, and Instagram.
